Switch Car are advertising like crazy on Radio City at the moment, with their irritating (and unfortunately catchy) jingle: “# Make the switch, make the switch, make the switch… Switch Car! #”
One of their ads has “voxpop” clips of customers extolling the virtues of the dealership. Now, I’m not saying that these people are actors pretending to be customers or anything, but according to one featured couple: “You can bring your kids, it’s a real day out!”
I don’t have kids and I’ve never bought a car, but speaking as somebody who, as a child, got seriously upset when the day out promised by Mum turned out to be yet another stately home, it’ll be a cold day in Acapulco before I consider a trip to a car showroom to be a day out.