So what lessons can we take from the Susan Boyle internet phenomenon?
Well, one thing I’ve learned is that ITV still apparently has no clue how to use the Internet. The YouTube video linked to above is rocketing towards 30 million views and has been shown on television all over the place — but it’s a ropey, off-air recording (in the wrong aspect ratio!) of Britain’s Got Talent. Why haven’t ITV capitalised on the worldwide interest by having the pirated clips removed and uploading an “official” version to YouTube, thus entitling them to take a share of the advertising revenue?
More importantly though, it’s a salutary lesson in not judging a book by its cover: the unpleasant mocking laughter from the audience and eye-rolling from the judges soon evaporated once she opened her mouth. But isn’t it a sad reflection on society that much of the worldwide reaction can be summarised as, “ugly woman sings surprisingly well”?
Let’s not pretend that this is going to open the floodgates for those who (ahem) don’t meet usual standards of beauty. If (when?) she wins, it will change things very little: the British music industry will consist of a lot of beautiful women… and Susan Boyle. It stinks that this is the case, but it’s going to take an army of Susan Boyles to overcome it.
Nevertheless, it’s a joy to see this unassuming lady become the subject of so much attention. I’m willing to bet significant money that I will be buying her album for my mum’s birthday this year.