Robert Hampton

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27th October 2010

Meerkat Manor
Posted by at 8.28pm | 2 responses | Television

I’m not sure what to make of the news that “Simples!” has made it into the Collins dictionary.

Some people are speaking about this as if it marks another step in the decline and fall of our civilisation. Really though, it’s just another example of the power of advertising to infect the public consciousness. Aleksandr Orlov could soon in the same league as the Milkybar Kid and the Smash Martians.

To anyone who is offended by the ads (especially that Guardian columnist who claimed they were racist) I say: relax, it’s just a 30 second clip that you can fast forward through on Sky Plus anyway. Just resist the urge to punch those annoying people who say “Simples!” in real life, and everything will be fine.

Having said all that, releasing a book for Christmas might be taking things a bit too far…

I successfully resisted the urge to use the phrase, “calm down dear, it’s a commercial!” — oh…

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2 Responses
  1. Comment by Scott
    27th October 2010 at 8:51 pm

    Dear Mr Hampton

    On Saturday 23rd October, you informed me that you frequently say “Simples!” at work.

    Please revise this blog in light of this information.

    Many thanks.

  2. Comment by Robert
    27th October 2010 at 11:35 pm

    I have no memory of that.